A rider leans the KTM 450 Rally Replica into a turn, dust rising in the evening light

We choose love over fear.

Love your ride — in life, at work and out in the world.
We share stories, bring people together and build useful things from our own experience.

Let’s talk Explore our projects

66,387 kmon our own road

Rider #118Africa Eco Race 2027, entered

One rulelove over fear

Why an atlas, a dog day-care journal and a job-search solution

Everything here comes from what I live day to day. I ride rallies, so I built the atlas I couldn’t find. Someone close to me had been looking for work for a year, so I built a solution that runs a job search, and it worked. I have dogs, and when I leave on an adventure they need looking after: a day-care needed an app to make its days simpler, so I built it for them. Sometimes you search online and the information is wrong, so I built an AI solution to check that it’s right. Honestly, I share what serves me every day. No marketing strategy, just what’s useful.

— Arnaud

Let’s work together

01Talks & conversationsDecisions, uncertainty, resilience and finding momentum.Plan a talk 02Brand partnershipsStories, events and exchanges with teams and communities.Discuss a partnership 03Useful products & servicesAdventure tools, dog-care software, job-search support and practical AI help.Explore what’s available

Available now

What we can do together.

For your team, your brand or your own next step.

For companies and event organizers

A talk that starts a conversation.

With Arnaud Chrétien, entrepreneur and adventurer.

Stories from business and life on the road, with room to discuss decisions, uncertainty, resilience and what helps us move forward.

Tell us about your audience, what brings you together and the dates you have in mind.

Plan a talk

For brands and their communities

A shared story, brought to life.

Stories, events and conversations with your teams and communities, rooted in lived experience and what matters to us together.

We agree on the work, the scope and how the content will be used, around a purpose we share.

Discuss a partnership

For people and teams

Useful products & services

StartMeUp by LOVE&RIDE
An atlas for adventures, mainly offroad.
Job-search support
Applications, follow-ups and interview preparation.
Dog-Care-Brain by PlusDeFun
A care notebook for dog day-cares: notes, handovers and a daily story for the owners.
Practical AI assistance
Help with messages, information and everyday work.
Verified Event · €290
An event check based on what AI tools tell riders.

See projects in private testing

01 · Adventure

LOVE&RIDE

The love in the name is not the road. It is the decision to go anyway.

Live · free for riders and organizers

StartMeUp by LOVE&RIDE

Every rally-raid, hard-enduro, baja and adventure race on one map, risk-rated and kept honest by the riders who have started them.

Open the atlas

The KTM 450 Rally Replica alone on a ridge in golden grass, June 2026

Racing · January 2027

Africa Eco Race 2027

Rider #118, moto, Monaco to Dakar, racing as LOVE&RIDE by Plus de Fun Sàrl. Partners get a present, active rider and an audience that follows the story.

Partner with the campaign

66,387 kmaround the world on a motorcycle with Billie Blue, a golden retriever riding on the seat, 2022 to 2023

18 answerschecked by a person in every Verified Event: six questions, three models

EnteredAfrica Eco Race 2027, rider #118, on the KTM 450 Rally Replica in the pictures

Open sourceNoHumanWrites, Apache-2.0, with a published paper (DOI)

Where it comes from

Light is all around. Sometimes it is hard to catch, but it is there.

Before the company there was a golden retriever named Billie Blue, a motorcycle and a year around the world. Then the desert. Good news only, and nothing that needs anything but love to work.

Rider's view over the Swartberg pass, South Africa — South Africa · 2022

Sunset over Hout Bay, Cape Town — Hout Bay · 2022

Lake Louise at dawn, Canada — Lake Louise · 2023

Arnaud and Billie Blue beside the loaded bike, Fort Bragg, California — Fort Bragg · 2023

Red cliffs of Monument Valley, Utah — Monument Valley · 2023

Bikes at the foot of the dunes, Morocco — Morocco · 2026

02 · AI for business · Plus de Fun Agency

The machine does the routine. A person keeps the last word.

A client-facing team gets a few hundred messages a day. Somewhere in there is the instruction with a deadline. The rest is noise, and a generic AI assistant wants all of it on someone else's servers.

We build the agent that reads every channel, surfaces only what needs a person, and drafts the replies. Then we hand it over with a runbook. We run the same system on our own company every day, which is where every tool on this page was tested first.

Your infrastructure. Nothing leaves your machine or VM.
Read-only by default. The agent sends nothing without approval.
Cheap or local models for routine work, frontier models only where a task needs one.
A second model checks the first, and every action is logged.

We do not quote from a price list. The first conversation is about the place you want to get to and what reaching it is worth to you per year. The proposal that follows is one page with three options, the highest first. You choose the one that fits the risk you want to carry.

Start the conversation Ways to work together

What we run ourselves

NoHumanWrites: Finds the bytes a person inserted by hand into machine-written work. Open source, with a published paper. nohumanwrites.org
Personal Assistant: One prioritized agenda each morning from mail, calendar, money flows and open threads. Proposes, never sends.
AI Starter: A free starter kit that sets up AI for a small business with no consultant on the phone, with the AI you already use (ChatGPT, Gemini, Claude, Perplexity, DeepSeek, or several): your tools connected, your assistant taught who you are and how you write, a written audit of the tasks that eat your week, and a first routine built and tested on the one you would pay the most to be rid of. It drafts, you send; nothing leaves your account. Get the free kit, with a 5-minute tutorial. Finished the seven steps? Order a Starter Review: a written plan for your next three skills, within three working days, €490 (or CHF 490, $550, £420), no call. Order a review
Dog-Care-Brain: A care notebook for dog day-cares and sitters: a note per dog, typed or spoken, a clean handover for the next person, and a daily story the owners can read. In pilot with a first dog day-care in France; pricing follows the pilot. Try the demo
Job Search Assistant: Verified offers with the exact link, a CV and letters per posting written for the screening software, follow-ups, interview prep and, for experienced profiles, the ten search firms that place their level; the candidate clicks Send. Dossier €390, eight-week campaign €1,290, until signed €2,490. Prices and questionnaire

03 · The workshop

In private testing. Not for sale.

Two notes from the bench. If one of them is your problem too, write and say so.

The roadbook on the rally tower of the KTM 450 Rally Replica: tulips, distances and headings on screen

Private test · by invitation

Rally Copilot

An AI co-pilot that reads a rally roadbook and speaks the navigation into the rider's helmet, one case ahead, the way a co-driver does in a car.

Private test · local-first

RIVAGE

A property-search assistant for a buying mandate: all-in budget with fees and works, eligibility against your own rules, an evidence dossier per lead. The data stays on your device.

The rule

We choose love over fear.

Not a slogan, a filter. Good news only, no manufactured tension, and if a piece of work needs anything but love to function, it is not ours. It decides what we build, what we publish and who we work with.

Write to us

Let’s talk about your project.

A talk, a partnership or something that would make life easier. Tell us what you have in mind.

General inquiries and services

info@plusdefun.ch

Partnerships and sponsorship

arnaud.chretien@plusdefun.ch